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IVE Group: Case Studies

Summary

Case Study: Supporting IVE Group with Senior Commercial Recruitment

Recruiting commercial leadership talent for one of Australia’s largest marketing businesses

At Woods & Co Recruitment, we understand that hiring senior commercial talent requires more than simply finding someone with the right title. Leadership hires need to align with business strategy, client expectations and long-term growth goals.

That’s why we’ve been proud to support IVE Group, Australia’s largest diversified marketing company, with senior commercial recruitment support. With more than 100 years in operation and a broad national client base, IVE operates across multiple specialist business units, requiring commercially sharp leaders who can drive both growth and client partnerships.

The recruitment challenge

Senior commercial hiring comes with a different level of complexity, particularly when the role sits at the intersection of sales leadership, strategic growth and high-value client relationships.

IVE’s hiring requirement included:

  • Head of Sales and Client Partnerships

For leadership roles like this, technical capability is only one part of the equation. The right candidate also needs strong commercial acumen, stakeholder management capability, leadership presence and alignment with broader business strategy.

The strongest candidates for these positions are rarely active in the market, making proactive search essential.

Our approach

Woods & Co took a highly targeted executive search approach, focused on identifying relevant senior commercial talent across adjacent industries.

Our recruitment process included:

  • Talent mapping across marketing services, media, commercial partnerships and customer-led businesses

  • Direct headhunting of passive senior commercial talent

  • Detailed screening focused on leadership capability, commercial performance and strategic alignment

  • Close consultation with IVE stakeholders to understand business structure, growth objectives and leadership expectations

Rather than relying on active applicants, we leveraged proactive search and targeted outreach to identify stronger off-market talent.

The outcome

Through our partnership with IVE Group, Woods & Co successfully supported recruitment for:

  • Head of Sales and Client Partnerships

By acting as a genuine recruitment partner rather than simply filling a vacancy, we helped support IVE in securing senior commercial leadership talent aligned with both business performance and client growth objectives.

Looking to hire senior commercial talent?

Woods & Co supports businesses across Australia with specialist recruitment across senior sales, commercial leadership and client partnership functions.

We regularly recruit:

  • Heads of Sales

  • Commercial Directors

  • Client Partnership leaders

  • Business Development Directors

  • General Managers

  • Revenue leadership roles

If you're looking for a recruitment partner that can access high-quality active and off-market leadership talent, our team can help.

About

Case Study: Supporting IVE Group with Senior Commercial Recruitment

Recruiting commercial leadership talent for one of Australia’s largest marketing businesses

At Woods & Co Recruitment, we understand that hiring senior commercial talent requires more than simply finding someone with the right title. Leadership hires need to align with business strategy, client expectations and long-term growth goals.

That’s why we’ve been proud to support IVE Group, Australia’s largest diversified marketing company, with senior commercial recruitment support. With more than 100 years in operation and a broad national client base, IVE operates across multiple specialist business units, requiring commercially sharp leaders who can drive both growth and client partnerships.

The recruitment challenge

Senior commercial hiring comes with a different level of complexity, particularly when the role sits at the intersection of sales leadership, strategic growth and high-value client relationships.

IVE’s hiring requirement included:

  • Head of Sales and Client Partnerships

For leadership roles like this, technical capability is only one part of the equation. The right candidate also needs strong commercial acumen, stakeholder management capability, leadership presence and alignment with broader business strategy.

The strongest candidates for these positions are rarely active in the market, making proactive search essential.

Our approach

Woods & Co took a highly targeted executive search approach, focused on identifying relevant senior commercial talent across adjacent industries.

Our recruitment process included:

  • Talent mapping across marketing services, media, commercial partnerships and customer-led businesses

  • Direct headhunting of passive senior commercial talent

  • Detailed screening focused on leadership capability, commercial performance and strategic alignment

  • Close consultation with IVE stakeholders to understand business structure, growth objectives and leadership expectations

Rather than relying on active applicants, we leveraged proactive search and targeted outreach to identify stronger off-market talent.

The outcome

Through our partnership with IVE Group, Woods & Co successfully supported recruitment for:

  • Head of Sales and Client Partnerships

By acting as a genuine recruitment partner rather than simply filling a vacancy, we helped support IVE in securing senior commercial leadership talent aligned with both business performance and client growth objectives.

Looking to hire senior commercial talent?

Woods & Co supports businesses across Australia with specialist recruitment across senior sales, commercial leadership and client partnership functions.

We regularly recruit:

  • Heads of Sales

  • Commercial Directors

  • Client Partnership leaders

  • Business Development Directors

  • General Managers

  • Revenue leadership roles

If you're looking for a recruitment partner that can access high-quality active and off-market leadership talent, our team can help.

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