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NON: Case Studies

Summary

Case Study: Supporting NON with Commercial Leadership Recruitment

Recruiting growth-focused commercial talent for a fast-scaling consumer brand

At Woods & Co Recruitment, we understand that scaling consumer brands need the right commercial leadership in place to support growth, partnerships and long-term business performance.

That’s why we’ve been proud to support NON, an innovative Melbourne-founded beverage business redefining the non-alcoholic drinks category, with recruitment across key commercial leadership functions.

As a fast-growth business operating in a highly competitive FMCG and consumer market, NON requires talent that can balance strategic thinking, commercial execution and relationship building.

The recruitment challenge

Hiring for senior commercial roles in growth-stage businesses comes with a unique set of challenges.

NON’s hiring requirements included:

  • Chief Financial Officer (CFO)

  • Business Development Manager (BDM)

These roles required candidates who could support different parts of the business, from financial leadership and strategic decision making through to revenue growth, partnerships and commercial expansion.

For businesses in growth mode, the strongest candidates are rarely actively applying, making proactive search critical.

Our approach

Woods & Co took a targeted executive and commercial recruitment approach focused on identifying relevant talent across FMCG, consumer goods, high-growth startups and founder-led businesses.

Our recruitment process included:

  • Talent mapping across FMCG, beverage, consumer and growth-stage business markets

  • Direct headhunting of passive senior commercial talent

  • Detailed screening focused on leadership capability, commercial acumen and cultural alignment

  • Close consultation with NON to understand business growth plans, team structure and long-term hiring priorities

Rather than relying solely on active applicants, we leveraged our broader executive and commercial recruitment network to identify stronger off-market talent.

The outcome

Through our partnership with NON, Woods & Co has successfully supported recruitment across:

  • Executive financial leadership recruitment

  • Business development recruitment

By acting as a genuine recruitment partner rather than simply filling vacancies, we’ve helped NON secure commercial talent aligned with both immediate business needs and long-term growth ambitions.

Looking to hire commercial leadership talent?

Woods & Co supports growing consumer, FMCG and founder-led businesses with specialist recruitment across executive, commercial and growth functions.

We regularly recruit:

  • Chief Financial Officers

  • Business Development Managers

  • Commercial Managers

  • Sales leadership roles

  • Growth-focused commercial talent

  • Executive leadership positions

If you're looking for a recruitment partner that can access both active and off-market leadership talent, our team can help.

About

Case Study: Supporting NON with Commercial Leadership Recruitment

Recruiting growth-focused commercial talent for a fast-scaling consumer brand

At Woods & Co Recruitment, we understand that scaling consumer brands need the right commercial leadership in place to support growth, partnerships and long-term business performance.

That’s why we’ve been proud to support NON, an innovative Melbourne-founded beverage business redefining the non-alcoholic drinks category, with recruitment across key commercial leadership functions.

As a fast-growth business operating in a highly competitive FMCG and consumer market, NON requires talent that can balance strategic thinking, commercial execution and relationship building.

The recruitment challenge

Hiring for senior commercial roles in growth-stage businesses comes with a unique set of challenges.

NON’s hiring requirements included:

  • Chief Financial Officer (CFO)

  • Business Development Manager (BDM)

These roles required candidates who could support different parts of the business, from financial leadership and strategic decision making through to revenue growth, partnerships and commercial expansion.

For businesses in growth mode, the strongest candidates are rarely actively applying, making proactive search critical.

Our approach

Woods & Co took a targeted executive and commercial recruitment approach focused on identifying relevant talent across FMCG, consumer goods, high-growth startups and founder-led businesses.

Our recruitment process included:

  • Talent mapping across FMCG, beverage, consumer and growth-stage business markets

  • Direct headhunting of passive senior commercial talent

  • Detailed screening focused on leadership capability, commercial acumen and cultural alignment

  • Close consultation with NON to understand business growth plans, team structure and long-term hiring priorities

Rather than relying solely on active applicants, we leveraged our broader executive and commercial recruitment network to identify stronger off-market talent.

The outcome

Through our partnership with NON, Woods & Co has successfully supported recruitment across:

  • Executive financial leadership recruitment

  • Business development recruitment

By acting as a genuine recruitment partner rather than simply filling vacancies, we’ve helped NON secure commercial talent aligned with both immediate business needs and long-term growth ambitions.

Looking to hire commercial leadership talent?

Woods & Co supports growing consumer, FMCG and founder-led businesses with specialist recruitment across executive, commercial and growth functions.

We regularly recruit:

  • Chief Financial Officers

  • Business Development Managers

  • Commercial Managers

  • Sales leadership roles

  • Growth-focused commercial talent

  • Executive leadership positions

If you're looking for a recruitment partner that can access both active and off-market leadership talent, our team can help.

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