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Zinc Group: Case Studies

Summary

Case Study: Supporting Zinc Group with Commercial Recruitment Across Account Management and Product Development

Recruiting commercial talent for a fast-moving global marketing business

At Woods & Co Recruitment, we know that for customer-led businesses, strong commercial talent can have a direct impact on growth, client retention and innovation.

That’s why we’ve been proud to support Zinc Group with recruitment across key commercial functions, helping strengthen their team with talent capable of operating in a fast-paced, client-focused environment.

As a business delivering marketing, promotional merchandise, loyalty and activation solutions at scale, Zinc requires people who can balance client relationships, commercial outcomes and product execution.

The recruitment challenge

Hiring into commercial and product-focused roles can be highly competitive, particularly when businesses need candidates who bring both relationship management capability and strong operational understanding.

For Zinc Group, the hiring focus included:

  • Account Management recruitment

  • Product Development recruitment

These roles require a unique mix of stakeholder engagement, commercial awareness, creativity and delivery capability. In many cases, the strongest candidates are already employed and not actively applying for roles.

Our approach

Woods & Co took a targeted recruitment approach focused on identifying and engaging relevant commercial talent already operating in adjacent industries.

Our process included:

  • Talent mapping across marketing, promotional products, FMCG and customer-focused commercial businesses

  • Direct headhunting of passive candidates

  • Detailed candidate screening across relationship management, product capability and cultural fit

  • Close consultation with Zinc Group to understand team structure, role expectations and long-term hiring priorities

Rather than relying solely on active applicants, we leveraged our broader commercial recruitment network to access stronger off-market talent.

The outcome

Through our partnership with Zinc Group, Woods & Co has successfully supported recruitment across:

  • Account Management roles

  • Product Development roles

By acting as a genuine recruitment partner rather than simply a supplier, we’ve helped Zinc access high-quality commercial talent aligned to both their business needs and culture.

Looking to hire commercial talent?

Woods & Co supports businesses across Melbourne and Australia with specialist recruitment across commercial, sales and operational functions.

We regularly recruit roles including:

  • Account Managers

  • Product Development Managers

  • Business Development Managers

  • Client Services professionals

  • Category Managers

  • Commercial Managers

If you're looking for a recruitment partner that can access both active and off-market talent, our team can help.

About

Case Study: Supporting Zinc Group with Commercial Recruitment Across Account Management and Product Development

Recruiting commercial talent for a fast-moving global marketing business

At Woods & Co Recruitment, we know that for customer-led businesses, strong commercial talent can have a direct impact on growth, client retention and innovation.

That’s why we’ve been proud to support Zinc Group with recruitment across key commercial functions, helping strengthen their team with talent capable of operating in a fast-paced, client-focused environment.

As a business delivering marketing, promotional merchandise, loyalty and activation solutions at scale, Zinc requires people who can balance client relationships, commercial outcomes and product execution.

The recruitment challenge

Hiring into commercial and product-focused roles can be highly competitive, particularly when businesses need candidates who bring both relationship management capability and strong operational understanding.

For Zinc Group, the hiring focus included:

  • Account Management recruitment

  • Product Development recruitment

These roles require a unique mix of stakeholder engagement, commercial awareness, creativity and delivery capability. In many cases, the strongest candidates are already employed and not actively applying for roles.

Our approach

Woods & Co took a targeted recruitment approach focused on identifying and engaging relevant commercial talent already operating in adjacent industries.

Our process included:

  • Talent mapping across marketing, promotional products, FMCG and customer-focused commercial businesses

  • Direct headhunting of passive candidates

  • Detailed candidate screening across relationship management, product capability and cultural fit

  • Close consultation with Zinc Group to understand team structure, role expectations and long-term hiring priorities

Rather than relying solely on active applicants, we leveraged our broader commercial recruitment network to access stronger off-market talent.

The outcome

Through our partnership with Zinc Group, Woods & Co has successfully supported recruitment across:

  • Account Management roles

  • Product Development roles

By acting as a genuine recruitment partner rather than simply a supplier, we’ve helped Zinc access high-quality commercial talent aligned to both their business needs and culture.

Looking to hire commercial talent?

Woods & Co supports businesses across Melbourne and Australia with specialist recruitment across commercial, sales and operational functions.

We regularly recruit roles including:

  • Account Managers

  • Product Development Managers

  • Business Development Managers

  • Client Services professionals

  • Category Managers

  • Commercial Managers

If you're looking for a recruitment partner that can access both active and off-market talent, our team can help.

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