Job Description

Woods & Co Recruitment are partnering with a well established FMCG business undergoing a major brand transformation, following a recent full scale rebrand across packaging, identity and market positioning. Known for being a long standing player within the Australian snack category, the business is now focused on reconnecting with a younger audience and expanding its presence across retail and consumer channels.

This newly created Marketing Manager position will lead the marketing function end to end, supporting a multi brand portfolio across grocery, convenience, wholesale, cinema and export channels. You’ll take ownership of brand execution, digital strategy, NPD and retail marketing initiatives, playing a key role in driving growth and modernising how the brand shows up in market.

What’s in it for you?

• Newly created role with full ownership of the marketing function
• Opportunity to shape and embed a major brand re-launch
• Work across a diverse product portfolio, not just a single brand
• Exposure to end to end marketing including brand, digital, NPD and retail
• High level visibility with senior leadership and direct impact on growth
• Autonomy to bring ideas to life and build marketing capability from the ground up
• Broad channel exposure across grocery, convenience, wholesale, cinema and export
• Competitive salary aligned to experience

What will you do?

• Lead the rollout and execution of the new brand strategy across all channels
• Drive retail and trade marketing initiatives across grocery and key partners
• Support marketing activity across multiple brands and private label products
• Manage agency relationships across creative, branding and digital
• Oversee digital channels including website, SEO and online presence
• Lead social media strategy to better engage a younger audience
• Support NPD including product launches, packaging updates and go to market activity
• Develop sell-in toolkits and marketing collateral for retailer engagement
• Partner with sales to support range reviews and customer presentations
• Track campaign performance and optimise marketing spend and ROI

What do you need?

• Proven experience in FMCG marketing, ideally within snacks or packaged goods
• Strong background in retail and trade marketing within grocery environments
• Experience working with major Australian retailers including Coles, Woolworths, ALDI or Metcash
• Exposure to supporting sales teams with retailer presentations and range reviews
• Experience managing agencies across brand, creative or digital projects
• Solid understanding of digital marketing including SEO and website management
• Experience across NPD, product launches and go to market activity
• Strong commercial mindset with the ability to analyse performance and ROI
• Hands on, proactive approach with the ability to work autonomously

If you’re as excited about this opportunity as we are, don’t wait - APPLY NOW! Interviews are being conducted immediately. For a confidential discussion, please contact Laughlan Judge on Laughlan@woodsco.com.au or 0489 089 797.

We are an equal opportunity employer and value diversity in our workplace. We encourage applications from all backgrounds and experiences.

You will only be contacted if you are shortlisted.

Woods & Co specialises in recruitment for the Marketing industry and source candidates for a variety of roles. If this position doesn’t suit you and you are looking for a new opportunity, we’d still love to hear from you via laughlan@woodsco.com.au or 0489 089 797. Or, if you know of someone looking for a new job, refer them to us and we'll give you a $250* gift voucher, if we find them a new permanent position!