Job Description

Woods & Co Recruitment has partnered an innovative and rapidly growing entertainment and hospitality brand located in Melbourne's CBD, to find an inspiring and dynamic Head of Group Marketing. This is a unique opportunity to be at the forefront of a brand that is reshaping the way people experience fun and entertainment. As the Head of Group Marketing, you will be the strategic and creative force behind our brand’s marketing efforts, driving our company’s aggressive growth plans nationally. You will lead the charge in managing all aspects of marketing, from national promotions and local area marketing plans to opening campaigns for new venues. Their mission is to revolutionise the hospitality and entertainment industry with cutting-edge technology to bring an unprecedented gaming and bar concept to life. 

What’s in it for you?

• The opportunity to build and shape an iconic brand that people love.
• Clear role progression opportunities as the company expands, leading to increased responsibilities and career development.
• Work closely with a team of seasoned professionals with a track record of successfully growing businesses.
• Enjoy a vibrant company culture that celebrates achievements with rewards, staff lunches, and social events.
• Staff drinks and other social occasions throughout the year.

What do you do?

• Manage and develop a growing marketing team, currently consisting of a Marketing Coordinator and a Graphics Designer, with plans to expand soon.
• Create and manage the annual marketing calendar, including national promotions, local area marketing, and opening campaigns for new venues. 
• Develop and manage marketing budgets that align with strategic plans to maximise revenue and ROI. 
• Oversee the creation of compelling digital ads, manage external digital marketing resources, and analyse data from platforms like Google and Facebook to drive ad performance and growth.
• Design and launch strategic campaigns to increase revenue, focusing on B2B marketing for corporate events and lead generation. 
• Implement email nurture streams to boost customer retention and lead conversion. Develop initiatives to add value to customers and support brand loyalty.
• Lead brand strategy, including tone of voice, visual identity, and rebranding initiatives. Manage website updates to enhance brand presence and customer engagement.
• Collaborate with PR teams to maintain consistent media coverage and build social proof. Develop commercial partnerships to elevate brand presence and create unique experiences.

What do you need?

• A degree in marketing or a related field.
• 7-10+ years of experience in a senior marketing role, preferably within the hospitality, events, or e-commerce sectors.
• Proven leadership skills with experience managing and developing teams.
• Expertise in digital marketing, including data analysis and campaign optimisation on platforms like Google and Facebook.
• Experience in B2B marketing and lead generation strategies.
• Strong understanding of email marketing and customer retention.
• Experience in brand development and managing rebranding projects.
• Ability to collaborate effectively with PR teams and enhance media presence.
• Excellent written and verbal communication skills; copywriting certification is a plus.
• Strong project management skills with the ability to handle multiple projects and meet tight deadlines.
• Creative thinking with a demonstrated ability to generate and execute commercially viable marketing ideas.

Note: This role is on-site, and due to operational requirements, remote work cannot be accommodated.
  
If you’re as excited by this opportunity as we are, then run, don’t walk and hit the APPLY NOW button!
  
Woods & Co Recruitment is committed to creating a positively diverse and inclusive workforce which values all backgrounds and experiences. We do not discriminate and encourage applications (no matter age or status) from Aboriginal and Torres Strait Islander people, people from culturally and/or a linguistically diverse background, all members and genders of the LGBTQI community and people with disability.
  
Contact Shea at shea@woodsco.com.au or 0407 163 529 to discuss in further detail!